Branding for an urban gardening centre in London

Role: Brand Designer, Illustrator
Tools: Illustrator, Photoshop, Procreate
Deliverables: Brand Identity System (Logo Suite, Typography System, Color Palette), Merch, Illustrations, GIFs

A brand identity for a start-up business that specializes in urban gardening with the community at the heart of its brand. The branding concept was to craft an identity that is warm and innovative, but with a community feel.

Bloom is a place where people can connect, have fun, and share the knowledge of growing plants.

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