Visual Identity for a non-profit organization called EVlovesNYC
Role: Brand Designer
Tools: Illustrator, Figma, Procreate
Deliverables: Full Brand Identity System, Logo Design, Web Design, Merch, Stickers
A visual identity for a non-profit that stands for food equality and strives to bring delicious food to those who need it most, with a wider aim to build bridges between the various communities of New York City, uniting areas that are often segregated.
The branding concept was to create an identity that is uplifting and uniting for an organization that takes pride in not being your average non-profit.
The Challenge
How do you design a brand for a non-profit that doesn’t want to feel like a non-profit? EV♡NYC isn’t rooted in pity or charity, it’s about joy, dignity, and unity through food. So instead of using muted colors or traditional institutional aesthetics, I built a brand that feels bold, warm, and optimistic.
The concept was to create a brand that felt uplifting, vibrant, and uniting, something that people would feel proud to wear, repost, and rally behind. EV♡NYC isn’t your typical nonprofit - it builds bridges between communities through shared meals and shared joy.
EAST VILLAGE LOVES NEW YORK CITY
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EAST VILLAGE LOVES NEW YORK CITY ♡
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Results
Since launching the new identity and social content:
EV♡NYC grew its Instagram following from 2K to 10K in just 9 months
The new look helped strengthen community engagement, making the brand more recognizable and shareable
The tone and visuals helped the organization attract new collaborators and volunteers who aligned with its joyful, action-driven identity